Trade Marketing Coordinator

Position:

Organization: Habesha Breweries S.C. HQ

Not Specified

Job Summary:

The incumbent is responsible for supporting the  sales organization and serves as a link between sales and marketing to ensure more impactful planning, communication, execution, and measurement of brand state priorities and new business development initiatives. The incumbent is responsible for developing a customized strategy which delivers engaging, relevant and useful content that is promoted in a local context ways. He/ She Monitors performance of executed events and engagements across the country, making contingency plans where necessary to meet goals.

Job Requirements

  • Education: BA/MA Degree in Marketing, Business with related field of study.

  • Experience: 5 years experience out of which 2 years in supervisory role related with Technical Management.

Duties and Responsibilities: 

  • Assist in Developing the forecasted volumes by brand, by regions on quarterly and yearly basis, in agreement with the Marketing team

  • Assist in Developing the annual trade marketing budget, in agreement with the Marketing team

  •  Updates, follow ups the budgets on a monthly and quarterly level          

  • Supply key inputs to the monthly or quarterly reforecast, using the most accurate, up-to-date information available

  • Follow up the proper usage of the trade marketing budget and activity level, on weekly basis and ensure the budget execution vs plan.

  • Monitors the execution of activities, sales force execution at the POS, etc via specific monthly monitoring formats.

  • Analyze sales performance and KPIs performance against targets and results on a monthly, quarterly and yearly basis in the assigned division.

  • Monitors the competitive activities on all customer drivers (availability, visibility, affordability, quality, relationship management, engagement) and reports on a monthly basis or ad hoc

  • Feedback to marketing and sales, from customer perspective, on the activities implemented.

  • Ensure that all New Cooler Placements, Movements and relocations have appropriate cooler loan agreements. 

  • Crate, update and Monitor proper Cooler Master Record against C4C and SAP FA register.

  • Crate a regular cooler verification auditing process to ensure all commercial assets are traced.

  • Work closely with the sales team to ensure that all assets are verified and traced.

  • Affix asset tags/ bar codes to all new coolers before deployment.

  • Plan truck/Vehicle movement to deliver coolers to outlets as per placement schedule in alignment with the sales team.

  • Ensure that all Event coolers are available for the event, placed correctly and returned safely.

  • Procure trade marketing initiatives and POS design and development that meet brand objective

  • Sets the objectives and engagement drivers (sales, availability, visibility, affordability, service, quality) at region level in agreement with the marketing and sales team

  • Develop the yearly/monthly trade marketing plans by activating the customer drivers (availability, visibility, affordability, service, quality, activation, relationship management) in agreement with the marketing and sales team

  • Challenging and supporting cross functions to improve operation efficiency and effectiveness.

Skills & Competencies

  • Agile Business Analysis

  • Analytical and critical thinking skills

  • Good knowledge of manufacturing systems, ERP tools (SAP), and digital production platforms.

  • Data analysis and market trend interpretation

  • Excellent computer skills, including knowledge of Microsoft Office applications such as Outlook,

  • • Proven experience in working with CSOs, networks, or local initiatives and communities

  • Analysis and Compare Department Budget With Financial Budget

  • Data Analysis & Reporting

  • Data management (ERP/E-data systems)

How to Apply

Apply through Ethiojobs

Job Requirements Master's Degree or Bachelor's Degree in Marketing, Business or with related field of study with relevant work experience out of which 2 years in supervisory role related with Technical Management. How to Apply Click the apply button below

Deadline: Apr 16, 2026, 12:00 AM

Location: , Addis Ababa

Amount: 1