Position Purpose 

The Sponsorship and Partnership Lead is a single-person, end-to-end commercial role responsible for securing sponsorship revenue and mobilizing group participation for Fairteam Trading PLC’s trade fairs. The role designs sponsorship offerings, targets and closes sponsors, manages sponsor fulfilment, and builds partnerships that bring associations, delegations, pavilions, and clustered sector groups to participate in the fairs. 

This position combines strategic planning with hands-on execution and is accountable for delivering both sponsorship and group participation targets within event timelines. 

Key Responsibilities 

A) Sponsorship Strategy, Packaging & Sales (End-to-End) 

• Develop event-specific sponsorship strategies aligned with fair themes, sector priorities, and audience profiles. 

• Create and price sponsorship tiers and benefit menus  

• Build sponsor prospect lists across priority sectors 

• Lead full sponsorship sales cycle independently: prospecting, pitching, proposal writing, negotiation, contracting, and renewal. 

• Customize sponsorship proposals to client objectives (brand awareness, lead generation, launches, CSR, category ownership). 

• Secure multi-event or multi-year sponsorship agreements where feasible. 

• Coordinate with Finance on payment schedules and actively follow up to ensure collections on time. 

B) Sponsor Fulfilment & Relationship Management (Hands-On Execution) 

• Translate signed sponsorship agreements into detailed delivery checklists and internal briefs. 

• Coordinate with Marketing, Operations, Stand Production, Technical, and Protocol/VIP teams to execute sponsor rights: branding placements (onsite + offsite), stage/speaking opportunities, VIP hosting and protocol, digital visibility and media exposure, on-ground activations, and lead capture 

• Monitor execution timelines, troubleshoot gaps, and act as the single escalation point for sponsor issues. 

• Produce post-event sponsor performance summaries (visibility delivered, activation outcomes, leads generated) and close renewals early. 

C) Group Exhibitor Mobilization & Partnership Engagement (End-to-End) 

• Design and sell group exhibitor participation models (associations, chambers, regional clusters, cooperatives, government programs, development partners programs, foreign delegations/pavilions, corporate multi-brand participation). 

• Identify and approach institutional mobilizers such as sector associations and chambers, embassies and trade agencies, export promotion agencies, ministries/regional bureaus, NGOs and development partners, large corporates with supplier ecosystems 

• Structure group participation offers, including pavilion branding, stand blocks, shared services, hosted buyer/B2B support, and delegation hosting. 

• Lead negotiations, contracts, onboarding, and compliance follow-up for group exhibitors. 

• Coordinate internally to ensure group exhibitors receive aligned support (branding guidelines, logistics briefings, B2B matchmaking priorities, shared schedules). 

• Track group exhibitor progress toward sell-out targets and intervene early to resolve risks (payment delays, paperwork, branding compliance). 

D) Commercial Coordination & Market Intelligence 

• Provide the sales team with up-to-date sponsorship and pavilion tools, pricing sheets, pitch decks, and benefit matrices. 

• Align weekly with Marketing on sponsor visibility inventory and group exhibitor activation plans. 

• Track competitor fairs’ sponsorship models, pricing shifts, and sector trends; recommend improvements for future cycles. 

• Maintain accurate CRM/pipeline entries for both sponsors and group exhibitors, including forecasts and milestone tracking. 

Job Requirements

Qualifications & Experience 

• Bachelor’s degree in business, Marketing, Communications, Event Management, International Trade, or related field. 

• 5–8 years of experience in sponsorship/partnership sales, advertising or brand sales, or institutional B2B roles. 

• Proven ability to independently manage complex sales cycles and multi-stakeholder partnerships. 

• Experience in exhibitions, conferences, trade promotion, or sector programs is a strong advantage. 

Skills & Competencies 

• Strong consultative selling and high-level negotiation skills. 

• Excellent proposal writing and ROI storytelling for sponsors. 

• Ability to work autonomously and manage multiple high-value workstreams under a deadline. 

• Strong stakeholder diplomacy (corporate, government, development partners). 

• Highly organized project execution and follow-through discipline. 

• Confident presentation and relationship-building at executive level. 

• Proficiency in CRM, reporting tools, and office productivity suites. 

How To Apply

Please include “Sponsorship and Partnership Lead” in the subject line of your application. use email hr@pranaevents.net