Kaliti Food s.c (Cerealia)- invites qualified and experienced professionals to apply for the position of  National Sales Head.

About the Job

The National Sales Manager will oversee Cerealia’s nationwide sales operations, driving revenue growth and market expansion. This role is responsible for setting strategic sales objectives, establishing targets and quotas, managing budgets, and developing sales programs and materials. The manager ensures consistent and profitable sales revenue while strengthening brand presence through effective planning, deployment, and leadership of sales and marketing teams.

Key Duties & Responsibilities

• Lead and manage sales and marketing channels to achieve revenue growth across multiple regions.

• Supervise the sales department, providing guidance, coaching, and performance feedback to team members.

• Analyze market trends and customer needs to define pricing strategies, volumes, incentives, and discount structures.

• Support and mentor the sales force through regular field visits, ride-alongs, and training sessions.

• Utilize CRM/RTM systems to track leads, coverage, volumes, and performance, providing comprehensive reports to management.

• Ensure achievement of sales targets and budget expectations.

• Record and report all sales activities to the CEO and Board on a periodic basis.

• Develop and execute sales event activities.

• Monitor progress and prepare Sales performance reports.

• Review sales team performance, improve performances and provide quarterly productivity assessments.

• Accurately forecast annual, quarterly,daily and monthly revenue streams.

• Coordinate company resources to ensure efficient and stable sales results.

• Formulate and implement sales policies, practices, and procedures.

• Build and maintain relationships with key decision-makers and stakeholders.

• Conduct market research to stay updated on industry sales trends and competitor activities.

• Manage budgets and allocate resources effectively across projects.

• Represent the organization externally with customers, stakeholders, and partners.

• Ensure compliance with company policies and government regulations.

Key Deliverables

• Achieve 100% revenue growth and strengthen brand equity across all product lines.

• Drive new product development and market introduction.

• Meet agreed sales objectives and sales targets.

• Explore new market opportunities and innovative sales strategies.

• Conduct field research to capture sales insights and market trends.

• Document and implement best practices in sales.

• Enhance the skill levels of sales and marketing staff through training and mentorship.

Job Requirements

Qualifications & Attributes

1. Master’s or Bachelor’s degree in Sales, Marketing, Business Administration, or related fields (Master’s preferred).

2. Minimum of 4 years’ experience (Master’s) or 8 years’ experience (Bachelor’s) in FMCG sales leadership roles.

3. Strong initiative and ability to work independently with minimal supervision.

4. Excellent interpersonal and people management skills.

5. Proven ability to handle diverse challenges and thrive in dynamic environments.

6. Team-oriented, detail-focused, and results-driven.

7. Strong organizational, data management, and analytical skills.

8. Excellent communication and presentation abilities.

What We Offer

• Monthly salary and attractive benefit packages.

• A dynamic work environment that emphasizes teamwork and innovation.

How To Apply

Interested applicants who meet the above requirements can submit their application letter and updated CV and credentials in PDF format by clearly stating the position that you are applying for through ceo@cerealiabiscuits.com or apply in person within 7-working days at our office: Akaki Kality Sub-City, 200 meters from St. Gabriel Church, on the way to Debrezeit. 

Tel-011-4-39-01-44

Job Requirements Master's Degree or Bachelor's Degree in Sales, Marketing, Business Administration or in a related field of study with relevant work experience How to Apply Submit your non-returnable application and CV along with supporting documents in person to to the office located at Akaki Kality Sub-City, 200 meters from St. Gabriel Church, on the way to Debrezeit or Via email ceo@cerealiabiscuits.com. For further information contact Tel: +251114390144