About the Role

Digaf Microcredit Providers S.C. is looking for a creative, energetic, and results-driven Growth Marketing Officer to support the Marketing Manager in accelerating customer acquisition and business growth. The successful candidate will monitor the effectiveness of all marketing campaigns, measure conversion into customers and loan disbursements, identify best-performing channels, and recommend data-driven improvements to maximize marketing return on investment (ROI).

Key Responsibilities

- Monitor and evaluate the performance of social media, digital, outdoor, and mass media marketing campaigns.
- Measure campaign conversion into customer enquiries, applications, approvals, and loan disbursements in collaboration with Operations teams.
- Analyse campaign performance and prepare regular marketing dashboards and reports.
- Identify best-performing campaigns, channels, and promotional activities, and recommend improvements.
- Capture lessons learned and develop best practices for future marketing initiatives.
- Assist in planning, coordinating, and executing marketing campaigns and product launches.
- Create and coordinate engaging digital content for social media and other digital platforms.
- Monitor competitor activities, market trends, and customer feedback to identify growth opportunities.
- Support the Marketing Manager in delivering customer acquisition, brand awareness, and business growth targets.

Job Requirements

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field.

• Minimum of 3 years of relevant experience in marketing, digital marketing, business development, or growth marketing.

• Experience in measuring campaign performance, customer acquisition, and digital marketing analytics.

• Experience in financial services, fintech, banking, or microfinance is an added advantage.

Required Competencies

-Creative, innovative, and passionate about business growth.
-High-energy, self-motivated, and result-oriented.
- Strong sales and customer acquisition mindset.
- Excellent analytical skills with the ability to convert data into actionable business insights.
- Proficient in digital marketing, social media management, content creation, and marketing analytics tools.
- Strong presentation, communication, and report-writing skills.
- Excellent organisational and coordination skills with the ability to manage multiple campaigns simultaneously.

Benefits

- Competitive salary.
- Attractive bank-level employee benefits.
- Performance-based incentives.
- Career growth and professional development opportunities.

How To Apply

Interested applicants should submit their CV and cover letter to hr.admin@digafcredit.com.

Job Requirements The successful candidate should possess a Bachelor’s Degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field, with a minimum of 3 years of relevant professional experience in marketing, digital marketing, business development, or growth marketing. Demonstrated expertise in developing marketing strategies, managing digital campaigns, conducting market analysis, strengthening brand presence, customer engagement, and driving business growth is essential. How to Apply Interested applicants should submit their CV and cover letter to hr.admin@digafcredit.com.